Direct Booking Fix

We fix what guests see when they look for your hotel: your own price on Google, a direct-only rate, a faster booking path on mobile, a complete Google profile, and the same facts everywhere. Done within 6 weeks of access.

Currency

Who it's for

Independent hotels whose own price is missing on Google, or who lose too many bookings to booking sites, and who use a booking engine on their website.

What you get

What guests see, and what we change

Illustration

When guests search for your hotel

Example Hotel

examplehotel.com

Example Hotel

Your own websiteDirect rate
A booking site

What we change on your mobile booking path

Example Hotel

Your direct-only benefit, shown before booking starts
A booking button in the menu
Fewer steps to the booking page
A “Book direct” button that stays in view

Book direct

Within 6 weeks of access

You give us accessBefore-and-after report

A drawing of what we change. Not a real search page, and not a promise of results.

1. Your own price on Google
- We check whether your booking engine can send your prices to Google. Most can, often through a simple setting.
- We switch it on with you or your booking engine's support team, check that Google shows the same price as your website, and fix it if Google rejects your prices.
- Proof: screenshots of your Google listing showing your own price.
2. A direct rate only for your guests
- One rate that appears only on your own website. You choose the benefit: a discount (we suggest 5 to 10%) or an extra such as breakfast, late checkout or parking.
- A short "Best rate when you book with us" message on your website and booking pages.
- You set the rate. We never change your prices or availability without your written OK.
3. A faster booking path on your phone
- We test your booking path on iPhone and Android.
- We fix up to 10 things on your website. Examples: a "Book direct" button that stays visible on mobile, a booking button in the menu, fewer steps before the booking page, and the direct-only benefit shown before guests start booking.
- We list the settings to change inside your booking engine, and change them with you if your engine allows it.
- If an agency manages your website, we send them the change list. Their fees aren't included.
4. A complete Google profile
- The right categories, a description in 2 languages, facilities filled in (parking, breakfast, pool, accessibility and so on), and a booking link to your own website, not a booking site.
- Up to 20 of your photos uploaded and labelled.
- Replies to your 20 most recent unanswered Google reviews. You approve every reply before it's posted.
5. The same facts everywhere
- A "Good to know" page on your website: check-in and check-out, parking, breakfast, pets, children, distances, cancellation and payment policies. It's written so guests and AI assistants can both read it easily.
- We check the same facts on your Booking.com and Expedia listings and send you a corrections list. You apply the changes, or we do it if you give us extranet access.
6. Ready-made replies for guest messages
- Answers to your 15 most common guest questions, in 2 languages, as a file ready to add as quick replies in your WhatsApp Business app and as email templates. You add them on your phone, and we send a 2-minute guide showing how.
7. Before-and-after report
- Your Google listing, AI answers and mobile booking test, before and after.
- Your direct-booking share for the last 90 days, taken from your booking engine, as the starting point we track from then on.

How it works

When: Before you pay
What happens: 20-minute call. We confirm your booking engine can connect to Google. If it can't, we tell you, and you don't pay.
Who: Our team
When: Week 1
What happens: You sign, pay 50%, and give us access. We take your baseline.
Who: You and our team
When: Weeks 1 to 3
What happens: Your own price on Google, the direct rate, the Google profile
Who: Our team, with your booking engine's support
When: Weeks 3 to 5
What happens: Booking path fixes, Good to know page, facts on booking sites, guest replies
Who: Our team, with your approval
When: Week 6
What happens: Before-and-after report and a 30-minute handover call. You pay the other 50%.
Who: Our team

Done within 6 weeks of full access. If your booking engine's support team is slow, we tell you and the timeline moves by the same number of days.

What we need from you

A user account (not your password) on your booking engine, a manager role on your Google profile, and an editor account on your website. You can remove all of them as soon as we finish.
One contact person who answers within 2 working days.
Your room types, current rates and policies, and up to 20 photos.
About 3 hours of your team's time over the 6 weeks, mostly approving texts.
Best started outside your peak season.

Not included

A new website, booking engine fees or plan upgrades, website agency fees, Google Ads or any ad spend, photography, setting or changing your rates on booking sites, your contracts with booking sites or wholesalers, and more than 2 languages.

Languages

English plus one more language of your choice (German, French, Italian or Spanish). You review and approve every text in your language before it goes live.

Guarantee

If your own price isn't showing on your Google listing within 45 days of us sending the connection request to your booking engine, we refund the Google part of the Fix: ⁦$680⁩. We only take on hotels whose booking engine can connect, so this is rare.

Price and payment

⁦$2,700⁩. 50% at signing, 50% at the handover.

Founding price ⁦$1,350⁩ for the first 3 hotels.

Founding price for the first 3 hotels, in exchange for a published case study with your name and before-and-after numbers.

A rough sense of scale

For a stay of ⁦$920⁩ at 18% commission, a booking site takes about ⁦$166⁩. The Fix fee of ⁦$2,700⁩ equals the commission on about 16 stays. Illustrative arithmetic: we don't forecast how many bookings move, and the Fix makes booking direct easier to find and use but can't make guests choose it. Your commission rate is on your booking-site invoice.

FAQ

Do I have to change my booking engine?
No, as long as it can connect to Google. We check that before you pay.
Will booking sites stop sending me guests?
No. You keep them. More of the guests who already want your hotel book with you directly.
Am I allowed to sell cheaper on my own website?
In Switzerland and the EU, yes. Booking.com's old rules that stopped hotels from selling cheaper on their own website no longer apply there.
Who can see my logins and data?
Only the people working on your project. We sign a data processing agreement that follows the Swiss Data Protection Act and the GDPR, and you can remove our access anytime.